Beauty supply · 8th Avenue

The beauty tools a Midtown counter actually keeps in stock

Rollers, gua sha, brush sets, sponges, dermaplaning razors and at-home devices — the working end of a skincare routine, kept on one counter and shipped from New York.

White upLift 5 Nano-Pulse anti-aging device with mouthpiece and power cord on a clean background.
How the shelf is chosen

A counter, not a catalogue

We stock a narrow range on purpose. A tool earns a place on the shelf when it survives daily use and is easy to keep clean — the two things that decide whether it is still in your drawer next year.

Restocked, not rotatedThe lines here are ones we buy again, which is why the range is short.
Cleanable by designEvery roller, brush and sponge here can be washed without falling apart.
Priced across the rangeFrom a few dollars for a blender to a serious device, without pretending the cheap one is the same thing.
White upLift 5 Nano-Pulse anti-aging device with mouthpiece and power cord on a clean background.
Getting it right

Four habits that make a tool last

Wash after use

Sponges hold water and product. Rinse them the day you use them, not the week after.

Dry in the open

A brush left head-down in a cup stays damp at the ferrule and loosens the glue.

Chill, do not freeze

Rollers work fine from the fridge. A freezer makes stone brittle and can crack it.

Replace on schedule

Blenders are consumables. When one stops springing back, it has done its job.

Before you order

Questions the counter gets asked

The online shelf is a selected part of the counter — the tools we restock most often. If you saw something on 8th Avenue that is not listed, call +1 212-969-0030 and we will check the shelf for you.

Restock notes

Hear when a line comes back

One short note when something sold out returns to the shelf. Nothing else.